Influencer Collaboration Agreement Spain (Acuerdo de Colaboración con Influencer)

An Influencer Collaboration Agreement Spain (Acuerdo de Colaboración con Influencer) is a formal written contract between a brand, advertiser, or marketing agency (the contracting party) and a social media content creator or influencer, executed under the Código Civil Article 1544 governing contracts for services and work, and subject to the Ley 34/1988, de 11 de noviembre, General de Publicidad (LGP), which prohibits misleading, unfair, and subliminal advertising throughout Spanish territory. The agreement defines the commercial relationship, campaign deliverables, intellectual property ownership, disclosure obligations, and remuneration terms for sponsored content published across digital platforms including Instagram, TikTok, YouTube, X (formerly Twitter), and personal blogs.

The legal framework governing influencer marketing in Spain extends beyond the Código Civil to include the Ley 3/1991, de 10 de enero, de Competencia Desleal (LCD), which prohibits unfair commercial practices including concealed advertising — Article 26 LCD specifically sanctions the use of editorial content to promote a product without making the commercial nature of the communication clear to the consumer. The Comisión Nacional de Mercados y la Competencia (CNMC) issued a Code of Conduct on the Use of Influencers in Advertising (Código de Conducta sobre el Uso de Influencers en la Publicidad) in 2020, administered by Autocontrol (Asociación para la Autorregulación de la Comunicación Comercial), establishing mandatory disclosure standards such as the use of tags #publicidad, #ad, #colaboración, or #patrocinado for all sponsored content visible to Spanish audiences.

The Reglamento (UE) 2022/2065 (Digital Services Act — DSA), applicable in Spain since February 2024, imposes additional transparency obligations on very large online platforms and their commercial users, including influencers with significant follower counts who engage in systematic commercial activity. The Ley Orgánica 3/2018, de 5 de diciembre, de Protección de Datos Personales y garantía de los derechos digitales (LOPDGDD) and the Reglamento General de Protección de Datos (RGPD) apply when the influencer collects or processes personal data of followers through competition mechanics, newsletter sign-ups, or audience tracking tools integrated into sponsored campaigns.

From a tax perspective, influencers operating as independent contractors in Spain must register as autónomos with the Agencia Estatal de Administración Tributaria (AEAT) under the corresponding Impuesto sobre Actividades Económicas (IAE) epigraph — typically Grupo 899 (Otros profesionales) or Grupo 784 (Publicidad) — and invoice the brand with applicable IVA (Impuesto sobre el Valor Añadido) at the standard rate of 21% under Ley 37/1992 del IVA. Income earned is subject to retención de IRPF (Impuesto sobre la Renta de las Personas Físicas) at the applicable professional activity rate under Ley 35/2006, currently 15% for established professionals and 7% for new activity starters during the first two years. Influencers operating through a sociedad limitada or other legal entity must comply with the Impuesto sobre Sociedades under Ley 27/2014.

The intellectual property dimension of influencer collaboration agreements in Spain is governed by the Ley de Propiedad Intelectual (Real Decreto Legislativo 1/1996, de 12 de abril — TRLPI). Original content created by the influencer — photographs, videos, scripts, graphic designs, and musical compositions used in sponsored posts — constitutes a protected work under Article 10 TRLPI. The Acuerdo de Colaboración must clearly specify whether the brand acquires a licence to use the content (licencia de uso) or an outright assignment of economic rights (cesión de derechos patrimoniales) under Article 43 TRLPI. Moral rights (derechos morales) under Articles 14 through 16 TRLPI are inalienable and cannot be contractually transferred — the influencer always retains the right of attribution and integrity of the work.

An Influencer Collaboration Agreement Spain is required whenever a brand, marketing agency, or advertiser engages a social media content creator to produce and publish sponsored content in exchange for monetary compensation, gifted products, affiliate commissions, or any other form of consideration — the commercial nature of the arrangement triggers the disclosure obligations under the Ley 34/1988 General de Publicidad and the Autocontrol Code of Conduct.

The agreement is needed when a company launches a product campaign in Spain targeting consumers through influencer channels and requires legally binding deliverables — a specified number of Instagram Reels, TikTok videos, YouTube integrations, or blog posts — with defined publishing dates, performance metrics, and approval workflows before publication.

A formal Acuerdo de Colaboración con Influencer is required when the brand wishes to retain usage rights to influencer-generated content for repurposing in paid advertising, website assets, print materials, or out-of-home campaigns — rights that do not automatically transfer under the Ley de Propiedad Intelectual (RDL 1/1996) and must be explicitly licensed or assigned in writing.

The agreement is needed when exclusivity restrictions are commercially important — preventing the influencer from collaborating with direct competitors in the same product category during or after the campaign period. Non-compete provisions in service contracts are enforceable under Spanish law provided they are proportionate in scope, duration, and geographic reach, consistent with Código Civil Article 1255 on freedom of contract.

An Influencer Collaboration Agreement is required when the campaign involves minors as the primary influencer or as a significant portion of the influencer's audience — additional safeguards under Ley Orgánica 1/1996, de 15 de enero, de Protección Jurídica del Menor and CNMC guidelines on advertising directed at minors apply, and the contract must address these obligations explicitly.

The agreement is needed when the influencer will participate in affiliate marketing programmes generating trackable sales through custom discount codes, UTM links, or affiliate platforms — the compensation structure (cost per acquisition, revenue share percentage, cookie attribution window) must be specified, and IVA treatment of affiliate income under Ley 37/1992 must be addressed.

A formal contract is required when the collaboration involves international deliverables — content to be published simultaneously in Spain and other EU member states — where multiple advertising disclosure regimes (including UK ASA guidelines, French ARPP rules, or German UWG requirements) may apply alongside Spanish Ley 34/1988, and jurisdiction and governing law must be expressly agreed.

Under the Ley de Sociedades de Capital (LSC) RDL 1/2010, the Registro Mercantil maintains the register of Spanish companies. The Código de Comercio 1885 governs commercial obligations. The Agencia Estatal de Administración Tributaria (AEAT) administers Impuesto sobre Sociedades (IS) under Ley 27/2014. The Comisión Nacional de los Mercados y la Competencia (CNMC) enforces competition law. The Código Civil governs general contractual obligations under Article 1255.

A valid Influencer Collaboration Agreement Spain under the Código Civil Article 1544 and Ley 34/1988 General de Publicidad must contain the following essential elements to be enforceable and compliant with Spanish advertising and intellectual property law.

Identification of Parties: Full legal names, tax identification numbers (NIF/NIE/CIF), and registered addresses of both the brand (marca or anunciante) and the influencer. Where the influencer operates through a sociedad limitada or other legal entity, the company's CIF assigned by the Agencia Tributaria and the name of the authorized representative must be stated. Where the influencer is an autónomo, their DNI/NIE and AEAT registration number should be included.

Scope of Collaboration and Deliverables: A precise description of the content to be created — type of content (video, photo, story, reel, blog post), platform(s), minimum duration or word count, language, and any required hashtags, mentions, or product integrations. Delivery deadlines, review and approval timelines, and the number of permitted revision rounds must be specified to avoid disputes under Código Civil Articles 1091 and 1124 on contractual obligations and breach.

Advertising Disclosure Obligations: An explicit clause requiring the influencer to label all sponsored content with the appropriate disclosure under the Autocontrol Code of Conduct — #publicidad, #ad, #colaboración, or #patrocinado — placed prominently at the beginning of the post caption or video description, not buried in hashtags. Failure to disclose is a violation of Ley 3/1991 de Competencia Desleal Article 26 and may result in sanctions by the Jurado de Autocontrol or the Dirección General de Consumo.

Intellectual Property: Clear allocation of intellectual property rights under the Ley de Propiedad Intelectual (RDL 1/1996). Specify whether the brand receives a non-exclusive licence (licencia no exclusiva) or exclusive licence (licencia exclusiva) under Article 43 TRLPI, the licensed uses (digital advertising, social media, web, print), the licensed territory (Spain, EU, worldwide), and the licence duration. The influencer's inalienable moral rights under Article 14 TRLPI must be acknowledged.

Remuneration and Payment Terms: The agreed fee (tarifa) — whether a fixed campaign fee, per-post rate, or performance-based compensation including affiliate commissions — payment schedule, and invoicing requirements. The influencer must issue a factura compliant with Reglamento de Facturación (Real Decreto 1619/2012) including the applicable IVA (21%) and IRPF retention (15% or 7% for new activity starts). Payment terms must comply with Ley 3/2004, de 29 de diciembre, de Medidas de Lucha contra la Morosidad en las Operaciones Comerciales.

Content Approval and Modification Rights: The brand's right to review content before publication, the influencer's obligation to submit content for approval within agreed timelines, and the maximum number of revision requests permitted. The clause must balance the brand's quality control interests against the influencer's creative freedom and moral rights under TRLPI Article 14.4.

Exclusivity and Non-Compete: Any restrictions on the influencer collaborating with competing brands during and after the campaign — the category of restricted competitors, the exclusivity period, and whether additional compensation is paid for the exclusivity period. Courts applying Código Civil Article 1255 will assess proportionality.

Confidentiality: Protection of confidential information — campaign briefs, pricing, unreleased product details, audience data, and campaign performance metrics — under Código Civil Articles 1258 and 1902. Reference to LOPDGDD and RGPD obligations where audience personal data is processed.

Data Protection: Compliance clause covering RGPD Article 6 (lawful basis for data processing), LOPDGDD obligations, the influencer's responsibility for any audience data collected through campaign mechanics, and data retention limitations under Article 5 RGPD.

Termination: Grounds for early termination — failure to deliver on time, content inconsistent with brand guidelines, legal violations, reputational damage events — and the consequences including content removal obligations, pro-rata fee adjustments, and return of gifted products. Reference to Código Civil Article 1124 on rescission for breach.

Forms-legal.com provides this Influencer Collaboration Agreement Spain template as a practical starting point. Every influencer contract should be reviewed by a qualified abogado especialista in mercantile and intellectual property law to confirm compliance with current CNMC guidelines, Autocontrol standards, and the specific circumstances of the campaign.

Under the Ley de Sociedades de Capital (LSC) RDL 1/2010, the Registro Mercantil maintains the register of Spanish companies. The Código de Comercio 1885 governs commercial obligations. The Agencia Estatal de Administración Tributaria (AEAT) administers Impuesto sobre Sociedades (IS) under Ley 27/2014. The Comisión Nacional de los Mercados y la Competencia (CNMC) enforces competition law. The Código Civil governs general contractual obligations under Article 1255.