Skip to main content

Photo / Image Licence Agreement (Australia)

Photo / Image Licence Agreement (Australia)

This Photo / Image Licence Agreement (the "Agreement") is made on [Effective Date] between:

[Photographer Name] (ABN [Photographer ABN]) of [Photographer Street Address], [Photographer Suburb] [Photographer State] [Photographer Postcode], email: [Photographer Email] (the "Licensor" / "Photographer"); and

[Licensee Name] (ABN [Licensee ABN]) of [Licensee Street Address], [Licensee Suburb] [Licensee State] [Licensee Postcode] (the "Licensee").

The Licensor and Licensee are referred to individually as a "Party" and collectively as the "Parties".

BACKGROUND

A. The Licensor is the author and copyright owner of the photograph(s) described below (the "Licensed Images").

B. The Licensee wishes to obtain a licence to use the Licensed Images for the purposes set out in this Agreement.

C. The Licensor agrees to grant a licence on the terms and conditions of this Agreement.

THE PARTIES AGREE as follows:

1. DEFINITIONS

In this Agreement, unless the context requires otherwise:

"Copyright Act" means the Copyright Act 1968 (Cth).

"GST" means goods and services tax under the A New Tax System (Goods and Services Tax) Act 1999 (Cth).

"Licensed Images" means the photograph(s) described as: [Photo Description].

"Permitted Media" means [Permitted Media].

"Permitted Use" means use of the Licensed Images for [Use Type] in the Permitted Media in the Territory only.

"Territory" means [Territory].

2. COPYRIGHT OWNERSHIP

2.1 The Licensor is the author and first owner of copyright in the Licensed Images pursuant to Part III of the Copyright Act. Copyright in the Licensed Images subsists from the date of creation for the life of the Licensor plus 70 years.

2.2 This Agreement does not transfer or assign copyright or any other intellectual property rights in the Licensed Images to the Licensee. The Licensor retains full ownership of all copyright and other rights in the Licensed Images.

2.3 The Licensee must not register any copyright, trade mark, or other intellectual property right based on or derived from the Licensed Images.

3. GRANT OF LICENCE

3.1 Subject to payment of the Licence Fee and compliance with the terms of this Agreement, the Licensor grants to the Licensee a [Licence Type] licence to use the Licensed Images for the Permitted Use in the Permitted Media within the Territory during the licence term.

3.2 The Licensee must not use the Licensed Images for any purpose other than the Permitted Use without the Licensor's prior written consent.

3.3 The Licensee must not:

  • sublicence, sell, assign, or otherwise transfer the rights granted under this Agreement to any third party without the Licensor's prior written consent;
  • use the Licensed Images in a manner that is defamatory, obscene, unlawful, or that brings the Licensor's reputation into disrepute;
  • use the Licensed Images in a way that implies any endorsement by or association with the Licensor or the subjects of the images that does not exist; or
  • alter, crop, edit, digitally manipulate, or create derivative works from the Licensed Images except as expressly permitted under this Agreement or as consented to under clause 5.

6. LICENCE FEE AND PAYMENT

6.1 In consideration of the licence granted under clause 3, the Licensee must pay the Licensor a licence fee of [Licence Fee], payable [Payment Terms].

6.2 If GST is payable on any supply under this Agreement, the Licensee must pay an additional amount equal to the GST payable upon receipt of a valid tax invoice from the Licensor.

6.3 If the Licence Fee is not paid by the due date, the Licensor may suspend the Licensee's rights under clause 3 until payment is received in full.

7. TERM AND TERMINATION

7.1 This Agreement commences on [Effective Date] and continues for [Term Type] [Term Duration], unless earlier terminated in accordance with this clause.

7.2 Either Party may terminate this Agreement immediately by written notice if the other Party commits a material breach of this Agreement and fails to remedy that breach within 14 days of receiving written notice requiring it to do so.

7.3 The Licensor may terminate this Agreement immediately by written notice if the Licensee uses the Licensed Images outside the scope of the Permitted Use, in an unauthorised Territory, or in a medium not included in the Permitted Media.

7.4 Upon termination or expiry of this Agreement, the Licensee must:

  • immediately cease all use of the Licensed Images;
  • delete or destroy all copies of the Licensed Images in the Licensee's possession or control (including digital files and prints); and
  • promptly remove the Licensed Images from any website, social media account, or other digital platform under the Licensee's control.

7.5 Termination does not entitle the Licensee to a refund of any Licence Fee paid.

8. WARRANTIES AND REPRESENTATIONS

8.1 The Licensor warrants and represents that:

  • the Licensor is the sole author and owner of copyright in the Licensed Images;
  • the Licensor has not granted any licence or other right in respect of the Licensed Images that is inconsistent with this Agreement;
  • to the best of the Licensor's knowledge, the Licensed Images do not infringe the intellectual property rights of any third party; and
  • where the Licensed Images depict identifiable individuals, the Licensor has obtained all necessary consents and releases from those individuals.

8.2 The Licensee warrants and represents that it will use the Licensed Images only for the Permitted Use and in accordance with all obligations under this Agreement.

9. LIMITATION OF LIABILITY

9.1 To the maximum extent permitted by law, neither Party is liable to the other for any indirect, consequential, special, or punitive loss or damage arising out of or in connection with this Agreement, including loss of revenue, loss of business, or loss of goodwill.

9.2 Nothing in this Agreement excludes or limits any rights that cannot be excluded or limited under the Competition and Consumer Act 2010 (Cth) or any other applicable Australian law.

10. CONFIDENTIALITY

10.1 Each Party must keep confidential the financial terms of this Agreement and must not disclose them to any third party without the other Party's prior written consent, except as required by law or to that Party's legal or financial advisers on a need-to-know basis.

11. GENERAL PROVISIONS

11.1 Governing law: This Agreement is governed by the laws of [Governing State], Australia. Each Party submits to the non-exclusive jurisdiction of the courts of [Governing State].

11.2 Entire agreement: This Agreement constitutes the entire agreement between the Parties regarding the Licensed Images and supersedes all prior negotiations and agreements.

11.3 Variation: This Agreement may only be amended by a written instrument signed by both Parties.

11.4 Severability: If any provision of this Agreement is void or unenforceable, that provision is severed and the remaining provisions continue in force.

11.5 Assignment: Neither Party may assign or transfer its rights or obligations under this Agreement without the prior written consent of the other Party.

EXECUTED as an agreement.

SIGNED by the Licensor (Photographer):

Name: [Photographer Name]

Email: [Photographer Email]

SIGNED by the Licensee:

Name: [Licensee Name]

ABN: [Licensee ABN]

Licensor (Photographer)

________________

Signature

Date: ________________

Licensee

________________

Signature

Date: ________________

Maintained by Vladislav Sergienko, Founder·Template last modified: ·Report an error

What Is a Photo / Image Licence Agreement (Australia)?

A Photo / Image Licence Agreement in Australia grants a licensee permission to use a specified photographic work on defined terms, fees, and territory while the owner retains ownership under the Corporations Act 2001 (Cth).

In Australia, photographs are protected as artistic works under Part III of the Copyright Act 1968 (Cth). Copyright subsists automatically from the moment the photograph is taken, without any need for registration. Under s35(2) of the Copyright Act, the photographer is generally the first owner of copyright. However, if a photograph is taken in the course of employment, the employer may own the copyright under s35(5). For photographs commissioned after 21 December 2017, the photographer retains copyright even where the photograph is commissioned, unless a written agreement provides otherwise.

A critical feature of Australian copyright law that distinguishes it from some other jurisdictions is the existence of moral rights under Part IX of the Copyright Act. Photographers hold three inalienable moral rights: the right of attribution (to be identified as author), the right against false attribution, and the right of integrity (not to have their work subjected to derogatory treatment). Moral rights cannot be assigned or waived, but a photographer may provide a written consent under s195AWA to acts that would otherwise infringe those rights. Any thorough Photo Licence Agreement in Australia should address moral rights and include the photographer's consent to the specific acts the Licensee intends to perform.

Photo licences commonly distinguish between commercial use (advertising, marketing, and promotional materials) and editorial use (news reporting, education, and non-commercial publication). This distinction matters because many stock photography licences only permit editorial use, and unauthorised commercial use of an editorial-only licence is a common source of licensing disputes.

The legal framework governing the Photo / Image Licence Agreement (Australia) in Australia draws on several key statutes and regulatory bodies. Under the Corporations Act 2001 (Cth), the Australian Securities and Investments Commission (ASIC) regulates companies and financial services. Section 127 of the Corporations Act 2001 governs company execution of documents. The Australian Competition and Consumer Commission (ACCC) enforces the Competition and Consumer Act 2010 (Cth). The Australian Taxation Office (ATO) administers the Goods and Services Tax under the A New Tax System (Goods and Services Tax) Act 1999. The Federal Court of Australia and Supreme Courts of each state have jurisdiction over corporate disputes. Parties executing a Photo / Image Licence Agreement (Australia) in Australia should confirm the document reflects current law, including any amendments enacted since the original drafting date. The Corporations Act 2001 (Cth) sets the foundational requirements.

When Do You Need a Photo / Image Licence Agreement (Australia)?

A Photo / Image Licence Agreement is needed whenever a business or individual wishes to use a photograph or image created by someone else, and the intended use goes beyond any fair dealing exceptions available under the Copyright Act 1968 (Cth). Without a licence, reproducing, publishing, communicating, or displaying a copyright photograph is an infringement.

Business and marketing agencies that commission or source photographs for advertising campaigns, product brochures, websites, social media, or outdoor advertising must have a valid licence to use those images for commercial purposes. A licence obtained from a stock photography platform is typically a non-exclusive licence with specific use restrictions — if the intended use falls outside those restrictions (such as using a web-use-only image in print advertising), a separate licence must be obtained.

Publishers, media outlets, and content creators using photographs for editorial purposes — such as news websites, magazines, books, and educational materials — require a licence, which for editorial purposes may be less costly than a full commercial licence but must still be in place.

Real estate agents, architects, and construction companies that use photographs of buildings, interiors, or projects in their marketing materials need a photo licence, particularly where a professional photographer was engaged to take the photographs.

Corporate businesses using photographs on their websites, annual reports, investor presentations, and internal publications all need valid licences for those images. The 'screenshot-and-use' approach — where images are taken from the internet without a licence — exposes businesses to copyright infringement claims and potential liability for significant additional damages under s115(4) of the Copyright Act.

In the fashion, hospitality, tourism, and event sectors, photographs of products, venues, events, and experiences are frequently licensed to third parties for promotion and publication. A properly documented photo licence protects both the photographer's economic rights and the Licensee's ability to use the images with confidence.

What to Include in Your Photo / Image Licence Agreement (Australia)

A thorough Australian Photo / Image Licence Agreement must address several key elements to protect both the photographer and the Licensee.

Identification of the Licensed Images: The agreement must precisely identify the photographs being licensed, including the number of images, subject matter, date taken, and any file reference numbers or catalogue identifiers. Attaching a schedule listing or depicting the licensed images is established standards.

Licence type: The agreement must specify whether the licence is exclusive or non-exclusive. An exclusive licence prevents the photographer from licensing the same images to others for the same purpose in the same territory during the licence term and typically commands a higher fee.

Type of use and permitted media: The licence must define whether the images may be used for commercial (advertising and promotional) or editorial (news and educational) purposes, and must specify all permitted media channels — such as print, digital, social media, broadcast, or outdoor. Use outside the permitted channels constitutes infringement.

Territory: The geographic scope of the licence must be clearly defined. Licensing an image for use in Australia does not automatically permit its use in overseas markets.

Attribution and credit: The agreement should set out the photographer credit line to be displayed whenever the image is published, consistent with the photographer's moral right of attribution under s193 of the Copyright Act.

Moral rights consent: The agreement should include a written consent under s195AWA of the Copyright Act from the photographer to the specific acts the Licensee intends to perform, such as cropping, resizing, or publishing without individual attribution.

Licence fee and GST: The fee must be clearly stated in AUD with reference to GST treatment. A tax invoice must be issued for taxable supplies.

Termination and takedown: The agreement must specify what happens to the images upon termination — the Licensee should be required to delete all digital files and remove images from all channels promptly.

Additional compliance elements for a Photo / Image Licence Agreement (Australia) used in Australia include: Under the Corporations Act 2001 (Cth), the Australian Securities and Investments Commission (ASIC) regulates companies and financial services. Section 127 of the Corporations Act 2001 governs company execution of documents. The Australian Competition and Consumer Commission (ACCC) enforces the Competition and Consumer Act 2010 (Cth). The Australian Taxation Office (ATO) administers the Goods and Services Tax under the A New Tax System (Goods and Services Tax) Act 1999. The Federal Court of Australia and Supreme Courts of each state have jurisdiction over corporate disputes. Forms-legal.com provides this template as a starting point for Australia-compliant documentation.

Cite this page

Reference this free template in an article, syllabus, or research note:

APA

Forms Legal. (2026). Photo / Image Licence Agreement (Australia) (Australia) [Legal document template]. Forms Legal. https://forms-legal.com/australia/business/intellectual-property/photo-image-licence-agreement-australia

MLA

"Photo / Image Licence Agreement (Australia) (Australia)." Forms Legal, 2026, https://forms-legal.com/australia/business/intellectual-property/photo-image-licence-agreement-australia.

BibTeX
@misc{formslegal-photo-image-licence-agreement-australia,
  author       = {{Forms Legal}},
  title        = {Photo / Image Licence Agreement (Australia) (Australia)},
  year         = {2026},
  howpublished = {\url{https://forms-legal.com/australia/business/intellectual-property/photo-image-licence-agreement-australia}},
  note         = {Free legal document template. Based on Corporations Act 2001 (Cth)}
}

Also available for these jurisdictions:

Frequently Asked Questions

Based on Corporations Act 2001 (Cth) — Template last modified June 2026Verify the source →

This template is provided for informational purposes only and does not constitute legal advice. Laws vary by jurisdiction and change over time. Consult a qualified attorney for advice specific to your situation.Full disclaimer

Found an error? Let us know

Related Documents

You may also find these documents useful:

IP Licence Agreement (Australia)

Grant or obtain a licence to use intellectual property in Australia with this comprehensive IP Licence Agreement. Covers copyright works under the Copyright Act 1968 (Cth), registered trade marks under the Trade Marks Act 1995 (Cth), patents under the Patents Act 1990 (Cth), and registered designs under the Designs Act 2003 (Cth). Supports exclusive, non-exclusive, and sole licence structures, royalty and lump-sum payment terms, sublicensing rights, moral rights consent under Part IX of the Copyright Act 1968, and GST compliance.

Photography Contract (Australia)

A professionally drafted Photography Contract for Australia protects both photographers and clients by clearly setting out the scope of services, deliverables, fees, copyright ownership, image licensing, privacy obligations, and cancellation terms in a legally sound document. Whether you are a wedding photographer, commercial photographer, portrait specialist, or event photographer, a written contract is essential to protect your creative work and your income. Copyright in photographs taken in Australia is governed by the Copyright Act 1968 (Cth). Under section 35 of the Act, the person who takes a photograph is the author of that photograph, and the author is the first owner of copyright — unless the photograph is taken in pursuance of a term of employment, in which case the employer owns copyright. This means that a freelance or independent photographer who takes photographs for a client owns the copyright in those photographs unless copyright is expressly assigned in writing. A photography contract that merely delivers images to a client does not automatically transfer copyright. If a client wants to own copyright, this must be stated explicitly in a written copyright assignment signed by the photographer. Most photography contracts grant the client a licence to use images rather than transferring copyright. The scope of that licence — personal use only, commercial use, exclusive or non-exclusive, time-limited or perpetual — should be clearly defined in the contract. For commercial photography, clients often require a broad commercial licence. For wedding and portrait photography, a personal use licence is typical, with the photographer retaining the right to use images in their portfolio. The Australian Consumer Law (ACL), which forms Schedule 2 of the Competition and Consumer Act 2010 (Cth), applies to photography services supplied to consumers. Consumer guarantees under sections 60 and 61 of the ACL require that services be performed with due care and skill and be fit for any specified purpose. These guarantees cannot be excluded or limited by contract. However, section 64A permits a limitation of liability to resupply or refund for services supplied to businesses. Privacy is a significant consideration for photography services involving identifiable individuals. The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) apply to businesses with an annual turnover exceeding $3 million, or to organisations that handle health information or biometric data. Australian Privacy Principle 3 (APP 3) regulates the collection of personal information, and photographs of identifiable individuals constitute personal information under the Act. Even for smaller photography businesses below the turnover threshold, good privacy practice requires obtaining consent before photographing identifiable individuals and being transparent about how images will be used. Where photography involves children, additional considerations arise. A parent or legal guardian must provide consent for the photography of a minor and for the use of images of that minor. Photographers working regularly with children should also consider whether a Working With Children Check (or equivalent) is required in their state or territory — requirements vary across Australia. Cancellation policies are commercially important for photographers who book sessions in advance and may turn down other work to reserve a date. A non-refundable booking deposit compensates the photographer for holding the date and declining other bookings. Scaled cancellation fees that increase as the event date approaches are commercially reasonable and are supported by general contract law principles in Australia, provided they represent a genuine pre-estimate of loss rather than a penalty. Model releases, though not universally required by law in Australia, are important for commercial photography where images will be used in advertising or marketing. Australia does not have a specific image rights or personality rights statute analogous to some US states, but using a person's image in advertising without consent may give rise to claims in passing off, misleading and deceptive conduct under the ACL, or breach of the Privacy Act. A model release clause in the photography contract is prudent for all commercial engagements. For photographers registered for GST, all invoices must be valid tax invoices under the A New Tax System (Goods and Services Tax) Act 1999 (Cth), and photography services are taxable supplies attracting 10% GST. The contract should clearly record whether the total fee is inclusive or exclusive of GST.

Photo and Video Release (Australia)

Create a legally compliant Australian Photo and Video Release granting a photographer, videographer, or production company the right to use an individual's image, likeness, and voice for commercial, promotional, editorial, or digital purposes. This template is drafted in accordance with the Privacy Act 1988 (Cth), the Defamation Act 2005, and the Copyright Act 1968 (Cth), and is suitable for professional photography, corporate advertising, social media campaigns, film and television production, fine art, and community events. In Australia, the use of an individual's photograph or video footage for commercial or promotional purposes engages several distinct areas of law. The Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) govern the collection and use of personal information, including photographic images that identify individuals. Australian Privacy Principle 3 (APP 3) requires that an APP entity — meaning a government agency or private sector organisation with annual turnover exceeding AUD $3 million, as well as health service providers and other regulated entities — must collect personal information only with the individual's consent and for a lawful purpose. Australian Privacy Principle 6 (APP 6) requires that the information be used only for the primary purpose for which it was collected, or a permitted secondary purpose. A signed release that clearly identifies the purpose of use satisfies both APP 3 and APP 6 requirements. Australia does not have a statutory right to privacy of image or a general tort of invasion of privacy in the manner of some overseas jurisdictions. However, the Defamation Act 2005 — enacted in substantially uniform form in New South Wales, Victoria, Queensland, Western Australia, South Australia, Tasmania, the Australian Capital Territory, and the Northern Territory — provides a cause of action for defamation where publication of an image is accompanied by false imputations that damage the reputation of the depicted person. A signed photo release, by confirming the subject's consent to the use of the image, provides a strong defence to any claim of misrepresentation or breach of privacy arising from the use of the content. The Copyright Act 1968 (Cth) is also relevant. While copyright in a photograph vests in the photographer (or employer, if taken in the course of employment) under section 35 of the Act, the moral rights provisions in Part IX of the Copyright Act 1968 (Cth) confer on performers and creators the right of integrity — meaning the right to object to derogatory treatment of their image or likeness. A properly drafted release addresses moral rights consent under the Act, allowing the producer to adapt, edit, or crop the material without attribution unless expressly agreed otherwise. Where the subject of the photography or filming is a minor (under 18 years of age), additional considerations apply. State and territory child protection legislation — including the Children and Young Persons (Care and Protection) Act 1998 (NSW), the Child Wellbeing and Safety Act 2005 (Vic), and equivalent legislation in other jurisdictions — requires that a parent or legal guardian provide consent for the use of a child's image in commercial or promotional materials. This release includes a dedicated parental consent section for minor subjects. The release covers key commercial terms including the scope of the grant of rights (perpetual, worldwide, royalty-free), the permitted uses (commercial advertising, editorial, social media, film and television, fine art), compensation arrangements (if any), privacy rights under APP 12 (access to personal information), and the governing law of the release. Parties should both retain a signed copy of the completed release for their records.

Licensing Agreement (Australia)

Grant or obtain a comprehensive licence to use intellectual property — including patents, trade marks, copyright works, and technical know-how — in Australia with this professionally drafted Licensing Agreement. Covers exclusive, non-exclusive, and sole licence structures under the Patents Act 1990 (Cth), Trade Marks Act 1995 (Cth), Copyright Act 1968 (Cth), and Designs Act 2003 (Cth). Includes royalty and lump-sum payment provisions, GST compliance under the A New Tax System (Goods and Services Tax) Act 1999 (Cth), sublicensing rights, IP maintenance obligations, improvement ownership, audit rights, confidentiality, limitation of liability consistent with the Australian Consumer Law, and post-term non-competition provisions.

Non-Disclosure Agreement (NDA) (Australia)

Protect your confidential business information under Australian common law with a legally sound Non-Disclosure Agreement (NDA). Whether you are sharing trade secrets with a prospective partner, disclosing proprietary technology to a developer, or presenting financial projections to a potential investor, a properly drafted Australian NDA keeps your sensitive information under strict legal protection. Our template complies with Australian contract law principles and includes provisions addressing the Privacy Act 1988 (Cth) and the Australian Privacy Principles.